I'm a Creative Professional.
I create things.
Working alongside the Under Armour China team and led by the US creative team, we created a complete brand experience. The experience incorporated brand video, social media and interactive technologies to help build the Under Armour brand in the Chinese market. After an initial successful event, the experience was updated and evolved into a national tour across China for 2015.
Using projectors inside the car, we created an interactive experience to educate Chinese consumers about the Car2Go car sharing program. Tapping the glass window guides users through the program's key information. The car even greets you as you step nearby, and automatically plays brand video when you step within one meter of the car.
Working alongside a UK based agency, we helped to bring Dubai Week in China to life. The experience incorporated 360 degree dome projection, touchscreen informational video and instantly updated user-supplied content. Working against the clock, we were able to build, print and install nearly 20 separate walls and more than 10 screens of digital content in only a few days.
We helped to design and produce the opening ceremony for FMC's Asia Innovation Center. The ceremony encompassed multi-venue events, including stage presentations, gala dinner events and various entertainment.
3D decor and event design for the award-winning Porsche Boxster Launch event in China.
3D decor and event design for a Taobao promotional event in Beijing, China.
3D decor and event design for the Wireless User Group Meeting held by Huawei in Rome, Italy.
3D design concept development for BP exhibition booth.
3D decor and event design for Red Bull's Bass Camp event in Beijing, China.
Various design works to include illustration, web design and development, 3D design and UI design.
© 2015 Brandon Herring. All Rights Reserved.